The Delhi High Court’s Division Bench has held that good will belong to the party that creates customer confidence and on whose reputation the goods were sold. In the instant matter, the dispute arose between Trans Tyres (Appellants/ Defendants) and Double Coin Holdings Ltd. (Respondents/ Plaintiffs) a Chinese enterprise that manufactures tyres. In 2006, the Respondents appointed the Appellants as authorized representatives to sell and advertise its products under the name Double Coin in
